Identity kits demonstrate a design system with uniformity translating to an image of professionalism. It is a way to communicate and also set you apart from the competition. A company’s brand identity helps it build trust and credibility over some time. Many brands have developed an identity kit for themselves, such as HUAWEI identity kit which provides a unified address management services to users. In this extract, we look at the process of developing an identity kit.
Process of Developing an Identity Kit
· Determine the Purpose of Your Brand
A brand is normally developed before an identity kit. The process of creating a brand kit should be started by knowing the main purpose of the brand. This enables you to come up with the tagline, slogan, brand voice, and more. It also helps you identify the qualities and benefits that make you stand out from the rest of your competitors’.
· Find Out Your Possible Competitors
This is about making your brand visible, unique, and relevant. You need to understand how the competitive market looks and know the strategies used by other companies or business people. This enables you to come up with different ways to become better than what everyone else is doing. The products and services you and others are selling might be the same, but how you package yourself makes you stand out. You may notice that most business people are using almost similar colors in their logos as identities. It is common for many industries to gravitate en route for similar graphical elements. It would be a great chance for you to come up with different colors and styles to avoid customer confusion.
· Find Out Who You Want to Target
As much as you want to influence your audience and lure them to you, it would be best if you also were impacted. Know the specific people your targeting, find out what they like in terms of style, color, tone, and try and come up with elements that speak to them. If your brand identity does not resonate with what their way of life, behavior, or needs, it will not be effective. However, this does not mean that your customers choose your brand elements, e.g., the logo, such means that understanding them helps you make informed choices.
· Develop Your Brand Voice
Depending on your offering, your brand’s voice will be highly dependent on your target market. Most companies are professional, authoritative, and have a serious voice. If your audience is quite interactive, a conversational tone is ideal. It can also be fun, friendly, serious, informative, or technical.
· Design Your Elements
Coming up with the brands visual identity is the most crucial part of developing an identity kit. Special elements are designed that are personal to the brand. They include the logo, colors, typography, design system, and photography. They are the face of your brand and complete the identity kit of your company.
The step by step guide for developing an identity kit is a vital part of any company or business. It is important to have a full-fledged kit for diversification and to save on time and money.